I help startups and teams turn complex problems into digital products that are simple, intuitive, and built to grow. Background in gaming journalism, two years building a real EdTech product used by thousands. Analytical thinking meets creative instinct.
UX/UI Design
Gamification
Web Development
Storytelling & Content
I'm Lorenzo - a Product UX Designer based in Rome, currently shaping the experience at VIK School, an EdTech startup building civic and educational experiences for students and schools, in partnership with institutions like the Comune di Roma, BPER Banca, and Universita La Sapienza.
My background isn't linear, and that's the point. I started in gaming journalism - writing reviews, running editorial teams, making complex things compelling to read. That built an instinct for narrative and clarity that now defines how I approach every design problem.
My contribution isn't limited to designing screens. I care about understanding why something isn't working, and finding the right direction when a problem feels stuck.
I believe great UX is invisible. If the user has to think about the interface, we've already failed.
"Before looking for solutions, I make sure we're solving the right problem. My process is research-first, execution-oriented - I don't design in isolation. I stay close to developers, close to stakeholders, and as close as possible to real users. The best interface is the one that gets out of the way."
Product Designer
Strategic feature definition, translating business goals into scalable UX/UI.
UX/UI Designer
Designed the student app and teacher dashboard from zero - to a live product with 7K+ users.
Junior Project Manager
Managed influencer marketing campaigns, coordinating brands and creators end-to-end.
Game Journalist
Reviews, editorial content, and industry reporting - the roots of my narrative instinct.
UX Design Master
UX/UI, User Research and Prototyping. Real client briefs with Serenis, Fiscozen, and Creative Harbour.
BA Digital Communication
Three-year degree in digital communication with a focus on the video game industry.
Web Design & Webflow
UX/UI, responsive design, prototyping and modern site development with Webflow.
Web Development
HTML, CSS, JavaScript - solid fundamentals for dynamic, responsive websites.
Prompt Design
Generative AI, advanced prompt engineering, AI-assisted content and image generation.
I work best at the intersection of research and craft - translating insight into interfaces that make sense to real people.
Lateral Thinking
When the team hits a wall, I step back and reframe from a completely different angle. Every group I've worked with has called this out - the thing that changed the direction when ideas stalled.
Cross-functional Collaboration
Two years alongside developers, stakeholders, and content teams - translating between technical constraints and design intentions without losing either side.
Visual Communication
A journalism background means I write design documentation people actually read - clear, narrative-driven, built for the person who wasn't in the room.
Adaptability
Researcher, designer, presenter - sometimes in the same week. I adapt fast to what the team needs most, comfortable with ambiguity and fast iteration.
I write about the intersection of Game Design and User Experience - because the best interactive experiences were built by game designers long before the term "User Experience" existed.
Types of UI in Gaming: Diegetic, Non-Diegetic, Spatial and Meta
↗ User InterfaceDead Space: The UI Art That Disappears in the Game World
↗ User ExperienceFrom Metroidvania to UX: What We Can Learn from Game Design Classics
↗ User ExperienceSuper Mario Bros. as a Masterclass in Teaching How to Play
Got a product to improve, a site to design, or an idea to bring to life? Let's talk - open to full-time roles and freelance collaborations alike.
lorenzoardeni98@gmail.com
